Irn-Bru 32 campaign leaves a sour taste". Glasgow Herald. 25 March 2006. Archived from the original on 29 January 2018 . Retrieved 28 January 2018. Huge and very strong, the Clydesdale horses were able to carry around 60 to 70 dozen bottles which weighed about three tons. In 2007 the ‘Made in Scotland from Girders’ campaign was awarded ‘Best Advertising Slogan of the Last 21 Years’ at the Scottish Advertising Awards. 8. Only three people in the world know its recipe saw the introduction of the current logo, conveying "strength" and an "industrial feel", [26] and a new diet variant called Irn-Bru Xtra [27] [28] in different branding to the existing sugar free variety in a similar fashion to Coca-Cola Zero and Pepsi Max.

From the get-go, Barr’s found marketing success by closely associating Irn-Bru with the idea of Scottishness. Early branding used a “strongman” logo based on popular Highland Games athlete Adam Brown; an emblem that would remain in use well into the early 2000’s.Only three people in the whole world reportedly know the recipe for making Irn-Bru: Former company chairman Robin Barr; his daughter Julie Barr (the firm’s Company Secretary and Legal Affairs Manager) and one other A.G. Barr board director, whose identity remains confidential. Robin Barr. Picture: TSPL Later on, a popular comic strip titled “The Adventures of Ba-Bru” published in newspapers promoted the drink, and in the 1980s the now-famous ad campaign branded the drink with the slogan “Made in Scotland from Girders,” referencing Irn-Bru’s rusty colour and linking the drink to Glasgow's shipbuilding industry and Scotland's engineering heritage. It wasn't always called Irn-Bru. Picture: TSPL Iron Brew Showcard registered in 1898 by Stevenson & Howell (Reference: 1 143 002)". The National Archives. 1898. Archived from the original on 28 September 2017 . Retrieved 28 September 2017. Murray, Jessica (10 November 2021). " 'Love it': Alexandria Ocasio-Cortez gives verdict on Scottish favourite Irn-Bru". The Guardian . Retrieved 13 November 2021. Irn Bru bottles reach point of no return". BBC News. 19 August 2015. Archived from the original on 24 November 2018 . Retrieved 18 September 2015. It had trademarked 'Irn Bru', while others sold Iron Brew

Irn-Bru began being sold in Russia in 1997, and by 2002, it had become their third best selling soft drink. After its original bottler went out of business, a new deal was signed for the drink to be manufactured and distributed in larger quantities by the Pepsi Bottling Group of Russia in 2002. [69] Its popularity has been attributed to the drink's apparent similarity to discontinued Soviet-era soft drinks. [69] As of 2011, Irn-Bru sales in Russia were still growing. [70] Along with the comic, a neon sign featuring Ba-Bru stood outside Glasgow Central Station for many years, eventually being removed in the late 1970s. 4. Irn-Bru adverts are never far away from a little controversy This more modern Irn-Bru 'burger' ad attracted a record amount of complaints. Picture: AP Remembering Fiery Irn-Bru and one of our favourite banned ads". Scotsman Food and Drink. 18 October 2018 . Retrieved 23 August 2022. Is Irn-Bru really made from girders?". The Scotsman. 9 June 2016. Archived from the original on 17 July 2020 . Retrieved 2 September 2020. Connelly, Tony (24 July 2016). "AG Barr reveals Irn-Bru Xtra as part of its new marketing strategy following sugar tax". The Drum. Archived from the original on 3 December 2017 . Retrieved 2 December 2017.

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A premanent full-sugar Irn-Bru has been absent from supermarket shelves since Irn-Bru dramatically slashed the sugar content of its core drink in 2017 to bring the brandin line with the sugar tax.

Hall, James (28 March 2011). "AG Barr profits rise as Russia gets a taste for Irn-Bru". The Daily Telegraph. Archived from the original on 24 February 2016. Irn-Bru's advertising slogans used to be 'Scotland's other National Drink', referring to whisky, and 'Made in Scotland from girders', a reference to the rusty colour of the drink; [20] though the closest one can come to substantiating this claim is the 0.002% ammonium ferric citrate listed in the ingredients.

Why are they releasing Irn-Bru 1901?

In 2005, rumours circulated in the Scottish Muslim community that Irn Bru contained alcohol, meaning that many of them feared they would no longer be able to continue to drink the beloved soft drink. Irn-Bru set to launch brand new high-caffeine energy drink this summer". The Scotsman. Archived from the original on 16 May 2019 . Retrieved 16 May 2019.

Wood, Zoe (5 January 2018). "Coca-Cola to sell smaller bottles at higher prices in response to sugar tax". The Guardian. ISSN 0261-3077. Archived from the original on 29 January 2018 . Retrieved 8 January 2018. A Irn-Bru poster which featured a cow and the slogan "When I'm a burger I want to be washed down with Irn-Bru" attracted a record 700 complaints, while family values campaigners were outraged when an advert showed a young women in a bikini holding a can and saying: "I never knew four-and-a-half-inches could give so much pleasure." Irn-Bru XTRA is finally here and this is where you can buy it". The Scotsman. 19 August 2016. Archived from the original on 3 December 2017 . Retrieved 2 December 2017.

The true birthplace of Irn-Bru, the alarmingly orange, quintessentially Scottish soft drink, is hotly contested - and potentially not Scottish at all.