The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995).

Go 1.5x speed or faster. Do you usually listen to audiobooks or podcasts at a faster speed. We've got that feature, too. Context and critical analysis. Connections to ideas from related books. Unique commentary and counter-arguments that you won't find anywhere else.The great enemy of any attempt to change men’s habits is inertia. Civilization is limited by intertia. [2] Interest-based groups, for people who share the same passion, hobby, or sport. Like a book club or hunting association. We have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issues so that our field of choice shall be narrowed to practical proportions. From our leaders and the media they use to reach the public, we accept the evidence and the demarcation of issues bearing upon public questions; from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time. [2]

sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae We always need to remember that what Bernays called “propaganda,” today we would simply call publicity or public relations. He didn’t connect the word with deceptive media, but any kind of communication that helps create understanding between the public and a business, politician, etc. The modern propagandist studies systematically and objectively the material with which he is working in the spirit of the laboratory. If the matter in hand is a nation-wide sales campaign, he studies the field by means of a clipping service, or of a corps of scouts, or by personal study at a crucial spot. He determines, for example, which features of a product are losing their public appeal, and in what new direction the public taste is veering. He will not fail to investigate to what extent it is the wife who has the final word in the choice of her husband's car, or of his suits and shirts. High-spotting is a public relations technique where you direct public attention to specific things, things you want to represent your whole reputation. You could organize a dramatic visual demonstration, build an outstanding flagship product, or take a strong symbolic stand. 5. Mental Clichés: Provoking a mass reaction starts with understanding people’s pre-existing ideasEngaging and lively. Our passionate writers record the audios themselves. (Other services use a robot voice.) The only difference between ‘propaganda’ and ‘education,’ really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don’t believe in is propaganda. [1] The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.” Propaganda | Edward Bernays Bernays helped to convince the American public that water fluoridation was safe and beneficial to human health. [2] Food edit

sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest. [2] Dramatic demonstrations. Bernays is always talking about organizing public events that demonstrate the point you want to make, instead of giving people a rational argument. Here’s a great example I read in a recent book on sales: in 1854 Elisha Otis invented a new elevator safety system, but it wouldn’t sell. So he demonstrated it at an exhibit by cutting the rope holding the elevator… while he was still standing on it! High-Spotting. This is pointing people’s attention towards specific things, things that you want to represent your whole business. I find this one really fascinating, so let’s talk more about it…Bernays is not as infamous as our other quotable sources, but he should be. The nephew and student of Sigmund Freud, he combined the psychoanalytical expertise of his uncle with the psychology of crowds developed by Gustave Le Bon and Wilfred Trotter. When the term propaganda fell out of favor due to Fascist and Nazi use of it during the 1920s – 1940s, he coined the far-friendlier term “Public Relations.” Of course, changing the name to shake off negative connotations is itself a technique of propaganda. Of this change, he wrote: The Invisible Government: Propaganda makes life in a democratic society more organized and practical

For example, Chomsky explained how the opinions presented in the dominant media channels are kept within careful limits: “The beauty of the system, however, is that such dissent and inconvenient information are kept within bounds and at the margins, so that while their presence shows that the system is not monolithic, they are not large enough to interfere unduly with the domination of the official agenda.” To sell his public relations services. He was a successful business consultant and explains many of his effective publicity techniques in this book.It is not necessary for the politician to be the slave of the public’s group prejudices, if he can learn how to mold the mind of the voters in conformity with his own ideas of public welfare and public service. The important thing for the statesman of our age is not so much to know how to please the public, but to know how to sway the public. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. [2] School superintendents and teachers throughout the country were glad to encourage the movement as an educational aid for schools. Practice among school children as part of their art courses was stimulated. Contests were held between schools, between school districts and between cities.