Liquid Death is not sold inUK supermarkets (yet), but even thoughit’s not on the shelves of Sainsbury’s or Tesco, British brands would do well topay attention to this premium water brand that doesn’t play by the rules. Liquid Death has arrived in the Mix! The finest canned sparkling water you'll ever drink containing naturally occurring minerals that will 'murder your thirst'! Carbonated similarly to beer, with a little less carbonation than your 'average' sparkling water meaning a less bitter experience and much more thirst quenching! Created by the former creative director of Netflix Mike Cessario, inspired by a concert whereby concert goers where sipping water from Monster Energy cans to stay hydrated! Originally Liquid Death was merely a concept that kinda got out of hand! Liquid Death was yet to exist but Mike created a commercial for it and it went VIRAL! From this - the REAL Liquid Death brand was born. You may assume a brand with aname like Liquid Deathmadeenergy drinks, rat poison or maybe lighter fluid. But no. Liquid Death sells one of the most homogenous goodson the planet: plain,old mineral water. And it’s one of the most refreshing new fmcg brands of the past few years.

Liquid Death - Mountain Water (Still) - The Protein Pick and Mix

The drink is sold in a 16.9USfloz (500ml) "tallboy" drink can. [3] Its water was sourced from the Austrian Alps, [4] where it was also canned. [5] It was canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt (altitude 1,759 ft). [6] [7] In 2020, the brand introduced a sparkling water variety. [8] Its manufacturer is Supplying Demand, Inc. [9] In addition to the original sparkling water, Liquid Death also introduced four flavored carbonated beverages including Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive. [10] Unlike their unflavored seltzer these flavored carbonated beverages ("sparkling waters") are actually akin to all-natural, low-calorie sodas as they not only contained added natural flavorings/extracts but also acidulants and some added sugar (from agave nectar) as well. The sugar sparkling waters have each around 20 calories. In March 2023, the company announced sale of three tea flavors: Armless Palmer, Grim Leafer, and Rest in Peach, which contain agave nectar and 30mg of caffeine. [11]

What is Liquid Death?

Liquid Death is for everyone who appreciates a little rebellion with their hydration. Whether your customers are health-conscious, eco-conscious, or simply someone who enjoys a good laugh, Liquid Death has something to offer them. From children to the elderly, expectant mothers to designated drivers, these cans may resemble alcoholic beverages, but they contain nothing but water. Liquid Death is here to help quench thirst, regardless of who is drinking it. Not only is the brand a healthier option for customers, but it is ideal for the environmentally conscious who also support the brand’s death to plastic motto. Alcántara, Ann-Marie (July 29, 2022). "Brands Try Turning NFTs From Kitschy Collectibles Into Something Utilitarian for Consumers". Wall Street Journal. ISSN 0099-9660. Archived from the original on December 7, 2022 . Retrieved September 18, 2022. Basic Word Search". United States Patent and Trademark Office. Note: Perform a "Basic Word Search" for the term "Liquid Death", and select serial number "87518674" from the results. Liquid Death has arrived in the Mix! The finest canned water you'll ever drink containing naturally occurring minerals that will 'murder your thirst'! Created by the former creative director of Netflix Mike Cessario, inspired by a concert whereby concert goers where sipping water from Monster Energy cans to stay hydrated! Originally Liquid Death was merely a concept that kinda got out of hand! Liquid Death was yet to exist but Mike created a commercial for it and it went VIRAL! From this - the REAL Liquid Death brand was born.

Liquid Death | Murder Your Thirst Liquid Death | Murder Your Thirst

a b Loizos, Connie (January 24, 2019). "A Brand Called Liquid Death Wants to Sell Mountain Water to the Cool Kids". Tech Crunch. Archived from the original on March 3, 2020. Liquid Death, which donates a portion of its proceeds to non-profits fighting plastic pollution, said it was “committed to bringing fun to health and sustainability”.

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However, it’s not just enough to have a visually striking product to entice consumption. A new fmcg company needs to build its brand and give people a reason to choose the product – this is where advertising enters the equation.While other water brands are talking aboutbabbling brooksand health benefits, Liquid Death instead focuseson creating laugh-out-loud branded contentto increase its fandom, encourage sales, compete with the bigger budgets of its competitorsand ‘win the internet’. Why can’t a water brand have a heavy metal aesthetic, or the tagline ‘murder your thirst’? Asking heretical questions that challenge everything we assume and accept about a category can help a brand reach new creative heights.

Liquid Death made canned water cool - Creative Review How Liquid Death made canned water cool - Creative Review

Asked if this meant Liquid Death could look to shift production to the UK in the future, Cessario said: “One hundred per cent. And that really is our long-term vision. Cessario founded Liquid Death in 2019 after working in marketing for the likes of Netflix, Nike, Toyota and Nestlé Holtz, Steve (August 19, 2020). "7-Eleven Gives 25 Small Brands a Test Run". CSP. Archived from the original on November 30, 2020. The news Liquid Death secured its first UK supermarket listingsadded to the conversation that Liquid Death may well be the next big US brand to take over the UK. But where did it all begin? Where did Liquid Death come from and why is it so popular?

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It subsequently moved US sourcing to Virginia after discovering a spring with “almost identical water quality” to the one in Austria. Further NPD is also on the horizon. The brand sells a line of iced teas in the US, which Cessario has said are “fair game” for launch in the UK in the future. Two categories he doesn’t forsee the brand moving into, however, are energy drinks and alcohol. We probably wouldn’t jump into the energy drink category with products that have something like 300mg of caffeine in them,” Cessario told The Grocer. “And we probably would never get into alcohol as a brand. Our focus is on better for you and healthy beverages.”